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Optimal Leadership

A leadership book written by a Serial CEO – Wilf Blackburn

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Having led organisations in Hong Kong, Singapore, Vietnam, Africa and the UK across seven CEO roles, Wilf has built leadership cultures that are high-performing, values-led, and future-focused.

About the Author

Meet Wilf Blackburn

Wilf has done what most leadership authors write about. And now, he’s written the book they wish they had.
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Having led organisations in Hong Kong, Singapore, Vietnam, Africa and the UK across seven CEO roles, Wilf has built leadership cultures that are high-performing, values-led, and future-focused.
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A Serial CEO

He’s not offering a playbook. He’s sharing what works, and why.

“There are thousands of book about leadership out there, but not many are written by the real CEO. But Wilf Blackburn did that with his first book Optimal Leadership. And that’s what we are all here for.”

Professor Andrew Scott
(From London Business School, European Institute of Innovation & Technology)

Inside you learn

It’s not a memoir. It’s the field guide to modern leadership.

The first Leadership book written by a Serial CEO to be published across the globe and be the ultimate guidance for all the aspiring CEO.

(01) How to balance empathy with decisiveness
(02) How to lead empowered teams without losing strategic control
(03) How to create cultures that outperform and outlast
(04) How to survive (and thrive) during your first 100 days as a leader
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Where Practice Challenges Theory

Hosted by global Serial CEO Wilf Blackburn, The Optimal Leadership Podcast dives into candid conversations with top business school professors and leadership thinkers around one big question: do the theories taught in classrooms actually work in the real world?

Expect real-world insights, sharp debates, and practical tools for modern leaders navigating complexity, growth, and culture.